We are a firm of specialist lawyers in distribution and franchise law.
Our work in the area of Franchises and Distribution, leads us to assist and advise, both judicially and extrajudicially, to numerous franchising companies and also franchisees, having been part of the Committee of Legal Experts of the Spanish Association of Franchisors and having carried out the Legal Advice of the Aragonese Association of Franchisors.
Our extensive experience has been rewarded internationally resulting in our office
lawyer chosen by Corporate INTL Magacine LEGAL AWARD 2010 in the category
"Office of the year in Spain in Right of Distribution and Franchising"
How to Boost a Franchise Network: Five Keys to Growth
Published in L´Express Franchise
, 20 - October , 2025 
Overview franchises
The franchise model is undoubtedly one of the most widely used business expansion formulas in the world. It allows a brand to grow quickly, relying on third-party investment and management, while maintaining control over the business’s identity and processes. However, for a franchise network to thrive and not stagnate, it is necessary to have a clear strategy, solid support systems and a long-term vision that combines profitability with innovation.
1. Define a clear expansion strategy
The first step to growing a franchise network is having a well-defined expansion strategy. It is not about opening units suddenly and without planning, but it becomes essential to design an orderly and realistic growth map. For this purpose, it will be appropriate to conduct a rigorous analysis of data such as population density, income levels, consumption habits, competition, and opportunities in emerging areas.
2. Select the right franchisees
As indicated by Losada, selecting franchisees with the right profile is, indeed, another key point. A common mistake in many chains is accepting any candidate who contributes capital. However, a good franchisee is much more than a mere investor: they should be a committed partner to the brand, able to manage the day-to-day of the business following quality and service standards.
3. Strengthen training and support
Initial and ongoing training is usually one of the main factors that differentiates successful franchises from those that fail. It is not enough to deliver a simple operational manual: it is essential to design practical training programs, which include aspects such as operational management, customer service, cost control and local marketing strategies.
4. Betting on Marketing and Brand Building
In terms of marketing, it is undoubtedly one of the most cost-effective investments you can make to boost a franchise network. A strong and recognized brand will make it easier to attract customers and enter new markets.
5. Digitization as an engine of efficiency and growth
Lastly, the digital transformation around us is a key factor in many ways, also for scaling a franchise network. From integrated point-of-sale systems to inventory management platforms, CRM for customer loyalty or mobile apps for orders and bookings, digitization allows you to standardize processes, improve customer experience and optimize profitability.
