We are a firm of specialist lawyers in distribution and franchise law.

Our work in the area of ​​Franchises and Distribution, leads us to assist and advise, both judicially and extrajudicially, to numerous franchising companies and also franchisees, having been part of the Committee of Legal Experts of the Spanish Association of Franchisors and having carried out the Legal Advice of the Aragonese Association of Franchisors.

Our extensive experience has been rewarded internationally resulting in our office

lawyer chosen by Corporate INTL Magacine LEGAL AWARD 2010 in the category

"Office of the year in Spain in Right of Distribution and Franchising"

Office of the year in Spain in Right of Distribution and Franchising

Which hotel franchise models have the greatest potential today?

Which hotel franchise models have the greatest potential today?

Published in Hosteltur , 07 - April , 2021 abogados franquicias Franchises from abroad

In the search for effective allies, embracing a hotel franchise is one of the options with the longest journey at the moment and one of the most demanded. The advantages are very diverse but that cannot lead the hotelier to choose without making a very thorough analysis or even considering whether it is appropriate, despite these uncertain times, for their specific type of establishment. One of the main advantages of joining a brand through the franchise is that it allows the hotelier to maintain control of the operation of the establishment, while, at the same time, enjoying the marketing platform offered by the franchise and the latest technology, areas in which making an individual investment can be more expensive. It must also be appreciated, at a time when online marketing is growing in importance, that franchises have powerful sales engines. Therefore, the hotelier must assess to what extent the different fees and fees that must be paid to the brand compensate for the savings generated in these aspects. Another advantage to take into account is the value of the franchise to attract customers to whom the hotel has more difficult access, which includes the possibility of achieving better occupations for what is the usual low season of the hotel, both in the case from the urban hotel -capturing weekend clients- as vacation -except for the classic periods of greatest occupancy-. And in general, attract new customer segments. Among the aspects that can be vital at this time is that the franchise can promote access to financing and attract a more diverse target of clients or more difficult to attract by the establishment individually. Although it is necessary to have an initial and constant expense throughout the years to which the hotel is committed, it is also true that the conditions of the contracts are evolving towards greater flexibility in many aspects, including from the so-called protection zones to the different programs.


¿Qué modelos de franquicia hotelera tienen hoy mayor potencial?

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